Welcome! I'm Jen Werner.

Driving Market Success with Strategy, Execution, and Impact

My Story

For over two decades, I’ve been at the forefront of sales transformation and go-to-market (GTM) strategy, helping businesses turn bold visions into revenue-generating realities. My career spans leadership roles in digital media, ad tech, and high-growth organizations, where I’ve built, scaled, and optimized sales teams to thrive in competitive markets.

I’ve seen firsthand what separates companies that struggle to gain traction from those that scale efficiently: a clear, strategic GTM plan. That’s why I founded J. Werner Consulting—to help businesses move beyond guesswork and into structured, results-driven execution.

My Approach

A winning GTM strategy isn’t just about launching a product or service—it’s about sustained, scalable success. I take a data-backed, market-driven approach to help companies:

• Define their unique positioning in crowded industries

• Identify and engage the right customers

• Align sales, marketing, and partnerships for growth

• Implement repeatable, scalable revenue strategies

I don’t believe in one-size-fits-all consulting. My approach is highly customized, collaborative, and built for action. I work directly with leadership teams to ensure that strategy doesn’t sit in a deck—it’s executed with precision and purpose.

Proven Impact

Throughout my career, I’ve led teams and organizations to double-digit revenue growth, stronger market positioning, and long-term scalability. Some highlights of my work include:

• Transforming underperforming sales teams into high-impact revenue drivers

• Launching market-first GTM strategies for new products, services, and business models

• Building scalable sales infrastructures for startups and enterprise organizations

• Helping businesses break into new markets and verticals with confidence

Why J. Werner Consulting?

I’m not here to give generic advice. I’m here to build strategies that win.

Too often, companies ask their sales leader to figure out the go-to-market strategy while still expecting them to hit their numbers. But when sales leaders are bogged down with strategy work, they’re not selling—and that costs the business valuable time and revenue.

That’s where I come in. I develop the right GTM strategy so your sales team can stay focused on what they do best—closing deals. While I align market positioning, sales execution, and growth strategy, your team keeps moving forward, driving revenue without distraction.

Let’s build a GTM strategy that keeps your business moving forward—without slowing down sales.

Let’s build a GTM strategy that delivers.

Ready to scale? Let’s talk.