J. WernerCONSULTINGExplore a Partnership ↗
Selected experience

A track record of building, scaling and transforming revenue businesses.

Executive operating roles

Commercial leadership experience

eBay Ads

Building a Commercial Growth Engine Within a Global Enterprise

Head of Sales

$50M+ in third-party display revenue in year one

I built the direct sales team that delivered that first-year revenue. Over the next four years, our team helped grow the broader eBay advertising business. By year five, that business generated more than $1 billion in annual revenue.

I led and mentored the national sales team. In eBay’s employee satisfaction survey, my scores were 98% for cultural leadership and 95% for leadership effectiveness.

Teads

Creating a New Commercial Growth Engine

Vice President, Sales

$25M in first-year platform and programmatic sales

I built a mid-market sales team to win brands and independent agencies as customers. I designed territories, assigned accounts and structured incentives around winning new business. New business accounted for 70% of first-year sales. The following year, sales grew 25%.

Yieldmo

Transforming the Commercial Model

Chief Revenue Officer

14% year-over-year growth in Client Partnerships revenue

I shifted our commercial focus toward higher-value relationships with agencies and brands. I realigned the sales team around those customers and reduced our reliance on one client that had accounted for 32% of revenue.

Managed services and new creative offerings gave those customers more ways to work with us. I partnered with product, marketing and strategy leaders to introduce two platform capabilities that expanded the market we could serve and improved margins.

My work on interactive advertising also led to an inventor credit on U.S. Provisional Patent Application No. 63/656,998, which concerns how digital ads deliver interactive content to users.

Time Inc.

Executive Director, Sales

140%+ of annual sales quota every year

Led sales across the Southeast, DC and Texas as advertisers expanded from print into digital, video, programmatic and events.

Past engagements

Selected advisory work

GIG Economy Group

Creator marketing

As a fractional commercial leader, I helped shape a new go-to-market strategy for GIG Economy Group, a division of Outhink Venture Studio.

Treaty Oak

Helping a Founder Align Strategy, Leadership, and Growth Priorities

I facilitated a two-day planning offsite with Treaty Oak’s founder to clarify growth priorities and leadership needs. After the offsite, Treaty Oak retained me to provide coaching and advise on strategic decisions as they arose.

Sightly

Supporting the Evolution of Commercial Leadership

Advised a Head of Sales transitioning to CRO and helped clarify commercial and product positioning.

Recognition

  • Top 50 Women Chief Revenue Officers, 2024
  • Top Women in Media & Ad Tech, 2023
  • eBay Emerging Leadership Program, 2019
  • Time Inc. President’s Council / Elite Five
  • Named inventor, U.S. Provisional Patent Application No. 63/656,998 · Interactive advertising