
A track record of building, scaling and transforming revenue businesses.
Commercial leadership experience
eBay Ads
Building a Commercial Growth Engine Within a Global Enterprise
Head of Sales
$50M+ in third-party display revenue in year one
I built the direct sales team that delivered that first-year revenue. Over the next four years, our team helped grow the broader eBay advertising business. By year five, that business generated more than $1 billion in annual revenue.
I led and mentored the national sales team. In eBay’s employee satisfaction survey, my scores were 98% for cultural leadership and 95% for leadership effectiveness.
Teads
Creating a New Commercial Growth Engine
Vice President, Sales
$25M in first-year platform and programmatic sales
I built a mid-market sales team to win brands and independent agencies as customers. I designed territories, assigned accounts and structured incentives around winning new business. New business accounted for 70% of first-year sales. The following year, sales grew 25%.
Yieldmo
Transforming the Commercial Model
Chief Revenue Officer
14% year-over-year growth in Client Partnerships revenue
I shifted our commercial focus toward higher-value relationships with agencies and brands. I realigned the sales team around those customers and reduced our reliance on one client that had accounted for 32% of revenue.
Managed services and new creative offerings gave those customers more ways to work with us. I partnered with product, marketing and strategy leaders to introduce two platform capabilities that expanded the market we could serve and improved margins.
My work on interactive advertising also led to an inventor credit on U.S. Provisional Patent Application No. 63/656,998, which concerns how digital ads deliver interactive content to users.
Time Inc.
Executive Director, Sales
140%+ of annual sales quota every year
Led sales across the Southeast, DC and Texas as advertisers expanded from print into digital, video, programmatic and events.
Selected advisory work
GIG Economy Group
Creator marketing
As a fractional commercial leader, I helped shape a new go-to-market strategy for GIG Economy Group, a division of Outhink Venture Studio.
Treaty Oak
Helping a Founder Align Strategy, Leadership, and Growth Priorities
I facilitated a two-day planning offsite with Treaty Oak’s founder to clarify growth priorities and leadership needs. After the offsite, Treaty Oak retained me to provide coaching and advise on strategic decisions as they arose.
Sightly
Supporting the Evolution of Commercial Leadership
Advised a Head of Sales transitioning to CRO and helped clarify commercial and product positioning.
Recognition
- Top 50 Women Chief Revenue Officers, 2024
- Top Women in Media & Ad Tech, 2023
- eBay Emerging Leadership Program, 2019
- Time Inc. President’s Council / Elite Five
- Named inventor, U.S. Provisional Patent Application No. 63/656,998 · Interactive advertising