Industry expertise

Deep expertise at the intersection of media, technology, creators and commerce.

Areas of focus

Commercial perspective shaped by fast-moving markets.

Commercial positioning, agency and brand partnerships, new revenue motions, and organizational evolution.

Growth and transformation within complex media organizations, where content, audiences, and monetization intersect.

GTM and commercial strategy for creator-led platforms, influencer marketing, and emerging creator business models.

Commercial models at the intersection of advertising, brands, retail, and performance-oriented marketing.

Relevant advisory work can extend to other established companies facing similar commercial and leadership challenges.